The Garden of Values

Collaborative Consulting for a Better World

Engage your community with a genuine narrative. Anchor your story at the root of your Core Values

At the heart of every successful brand is a story that resonates with its community. A story that captures the essence of its core values and mission. At The Garden of Values, we believe in the power of storytelling to create meaningful connections with our community.

We work with you to craft a genuine narrative reflecting your values and inspiring action. Our approach is rooted in authenticity, creativity, and a deep understanding of your idea of change. Let us help you anchor your story at the root of your core values and engage your community in a way that truly matters.

Contact us today to learn more.

Campaign Strategy
This program includes an editorial strategy for creating engaging content, identifying and targeting the right audience, developing relevant content, and planning the content calendar. By following this program, you can execute a successful marketing campaign strategy.
Customer Journey
In this workshop, we will create a mind map to identify customer touchpoints, personas to understand the audience, empathy maps to dive deeper into their needs and wants, and prototyping to test potential solutions. This program will help you understand your customer journey and identify areas for improvement.
Visual Storytelling
This program includes three key elements: narrative development, identifying the target audience, and setting the proper visual settings. By following this program, you can craft compelling stories that engage your audience and promote your brand effectively.
The Garden of Values
1. Values
2. Competition
3. Stakeholders
4. Culture
5. Storytelling
6. Market
7. Impact
2020 | The Garden of Values: Creative Storytelling

Engaging with socially conscious change-makers, helping them become a real force for good reinforce our vision of spreading seeds of a better future.

Francesco Carvelli
Social Impact Consultant
Solving the World's Toughest Challenges through Collaborative Consulting

The Garden of Values

#leaders #sociallyconscious #changemakers

Join the Movement of Socially Conscious Leaders and Changemakers

We believe in the power of being a force for good. That’s why we’re committed to working side by side with individuals and organizations who share our vision for creating positive change.

Whether you’re looking to complete a meaningful project, pilot innovative solutions, or deliver lasting impact, we’re here to help. And with our 30-minute free consultation, you can get valuable feedback on your program, project, or idea without any obligation.

Ready to take the first step towards making a difference? Book your free session today!

Discover the Human Side of Marketing & Branding with Francesco, a Curious Observer & Empathetic Consultant

Francesco Carvelli is a creative director and consultant with over 20 years of experience in the arts, visual communication, and marketing. With a background in sociology, semiotic, and visual anthropology and extensive experience in arts management, charity governance, marketing, and branding, Francesco brings a unique perspective to his work.

He served as a Senior Advisor for Partnership Marketing at MUDITA Agency from 2018-2021 and was the Managing Director (now Trustee) of MILKandLEAD Art Gallery Charitable Incorporated Organisation from 2015-2020.

Francesco’s film production credits include serving as a film editor for Leaving Bagdad in 2010 and film producer for Tangled Up in Blue in 2009. He was also the Potenza Film Festival International Film Festival & Labs Coordinator in 2005. Francesco holds a Master of Science in Sociology from Federico II University of Naples, Italy.

Experienced in arts management, charity governance, marketing and branding, production and event design, photography, videography, business development, and budgeting.

Known for his humanistic and empathetic approach, Francesco is creative with a keen eye for production, program, and event design. He is passionate about helping people and organizations unleash their human potential. He is committed to creating inclusive environments where everyone feels like they belong, developing leadership skills in individuals and organizations, and leading through change. He specializes in developing positive organisational cultures and is an expert in facilitating in-person and virtual/hybrid events.

Co-Creation: Operating Principles

At the heart of our co-creation process are our operating principles:

Equality: We believe in the power of diversity and inclusivity and that our differences make us stronger. In our co-creation process, we approach each other as equals.

Cooperation: We value cooperation to sustain and strengthen our equality. We believe that by working together, we can achieve more.

Reciprocity: We thrive on reciprocity and loyalty, which help us build trust. We believe that trust is essential to successful co-creation.

Ethics: We are committed to upholding ethical principles in everything we do, from the policies we develop to how we treat our clients.

#principles #policies #ethics

Yes, we co-create

Co-Creation: Essential Policies

To ensure a successful co-creation process, we have established essential policies:

Positive Communication: We value open and honest communication, free from judgement or criticism. We strive to create a safe and supportive space for all involved.

Simplification and Clarity: We believe in keeping things simple. We avoid jargon and complexity and aim to make our co-creation process accessible.

Confidentiality: We maintain strict confidentiality with all information shared during our co-creation process.

Co-Creation: NOT Coaching

Our co-creation approach is different from traditional coaching methods. Instead of a top-down, coach-led approach, we foster a relationship driven by shared knowledge, curiosity, and insights.

Through meaningful engagement and involvement in learning skills, techniques, and strategies, our co-creation process empowers leaders to become critical thinkers and, ultimately, empowered beings.

Co-Creation: Moral Code

Our ethical approach is based on treating clients fairly and being highly selective about the organizations and people we choose to serve.

We refuse to work with sweatshops, arms, oil, mining, banking, or other shady businesses.

Instead, we choose to work with charities, social enterprises, organizations, and committed individuals who share our values and commitment to positive change.

Co-Creation: AI and New Technologies

Our approach values collaboration and recognizes the importance of intellectual property rights. However, we prioritize the shared goal of each project and approach every task with equal passion and dedication.

Rather than limiting cutting-edge technologies to a select few, we strive to make them more widely accessible to create a fair and democratic world.

We believe these tools can significantly improve our work and operation while ensuring sustainability and guaranteeing intellectual property rights.

At the Garden of Values Consulting Agency, we are dedicated to embracing and advancing the global mission of Sustainable Development Goals (SDGs). Our commitment lies in cultivating a harmonious partnership between humanity and the planet, fostering a future where prosperity, inclusivity, and environmental stewardship flourish hand in hand. Through strategic guidance, innovative solutions, and unwavering advocacy, we empower businesses, communities, and individuals to champion each of the 17 SDGs. Together, we are sowing the seeds of transformation, nurturing a world where economic growth resonates with social progress and ecological balance. Join us on this journey towards a brighter, sustainable tomorrow.

Start Building Your Vision: Book Your Free 30-Minute Consultation

Zoom Video Call
Get to know us and learn about the benefits of co-creation for your project. Our free consultation offers valuable insights and potential breakthroughs to help take your vision to the next level. Schedule your session now, and let's start collaborating!
  • Discover possibilities and ideas
  • Identify needs, areas of support and solutions
  • Receive a customised plan based on your goals and needs
  • Ensure everyone's on the same page with clear expectations
  • Ask questions and get answers in real-time
  • Build a positive working relationship
Let's Talk: Schedule Your Free 30-Minute Discovery Call
Socially-Conscious Change-Makers


I found Francesco to be most helpful in supporting me to sort out my direction with my social impact project. He asked thought-provoking questions that opened up a world of insight to me that eventually got me on track; all the while being sensitive to and perceptive of my specialized needs of working to assist people in poverty to be able to receive long term psychotherapy. He applied his knowledge to fit with an area of work (psychotherapy) with which he was not familiar, and he introduced new concepts that provided a business framework. This was outside my comfort zone. I gained insight into who could be possible funders. We worked out a direction for advertising to create funds. He was consistent and thoughtful in his approach, which was encouraging to me. He helped me to feel supported and enlightened on the journey of finding my way. I cannot thank him enough for all of his helpfulness!
Marsaye Treen

Francesco is an incredibly generous and resourceful human being. Full of life and creative ideas, I always have new things to think about that expand my mind after meeting with him. Francesco has a superpower of deep listening and fully seeing you, without you needing to say too many words. He tops that off with thinking along with you on the impact you want to make in this world, which grounds your creativity in some structure and really helps your projects (and confidence) come alive! I’m deeply excited for his clients and everyone who gets the chance of having such a kind and bright guide, counsellor and friend in your life! It’s a real privilege I hope you get the chance to experience too!
Mabel Vonk

Leadership and Team Coach for Social Impact Leaders and Companies
I've been getting to know Francesco over a series of group video calls where the only thing that matters is to be truly who you are. Ever since I started this journey I've been impressed by Francesco's clarity of mind. He has a vision and knows how to communicate it. And not only that, he does it from his heart, quite a rare refreshing quality these days… I found his advice so helpful and enlightening!! Like opening a door to a world I knew existed but I'd never dare enter... Now I've stepped in. Just. But all thanks to him. I look forward to the journey.
Anna Amado

Charity Founder, Indian Futures